If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions.
Eric Enge
Eric Enge is the President of Stone Temple Consulting, an SEO consulting firm with offices in Boston and Northern California. Eric is a regular speaker at search industry conferences, such as Search Engine Strategies and Search Marketing Expo. Eric also makes regular contributions on the topic of SEO to Search Engine Land and Search Engine Watch, SEOmoz, and his own blogs. Eric is particularly known for his in depth interviews of major players in the search engine industry including dozens of people who work in senior capacities at the search engines. Eric is also asked to make guest contributions to Website Magazine, other SEO related blogs and news web sites, and is a senior editor for the SEO section of the Search Engine Marketing Journal.
Jessie Stricchiola
As the founder of Alchemist Media, Inc., a San Francisco SEO company, Jessie Stricchiola began her search engine optimization career in 1997. As one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization. Since 2002, she has been a guest speaker at the search industry’s leading conferences including SES, SMX, PubCon, Web2.0 Summit, ad:Tech, and Shop.org. Jessie is widely recognized as having been the first to publicize PPC click fraud in 2001 and has been interviewed by numerous trade publications and media outlets on the issue, including NPR, The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, CNNMoney, CNET.com, CNBC, and The BBC. Her pioneering work on click fraud is also featured in The Google Story (1st ed.) by David Vise. In addition to her search duties, Jessie currently serves as an expert consultant on various internet-related litigation matters.
Rand Fishkin
Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and The New York Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He’s particularly passionate about the SEOmoz blog, read by more than 35,000 search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
Stephan Spencer
Stephan M. Spencer, Stephan Spencer is founder and President of the highly-respected SEO firm Netconcepts. Clients include Discovery Channel, HSN, AOL, CNET, and SuperPages.com, to name a few. He is inventor of Netconcepts’ automated, pay-for-performance SEO technology platform GravityStream which powers the natural search channel for online retailers such as Cabela’s and Northern Tool. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce and MarketingProfs, among others. Stephan is a sought-after conference presenter who’s spoken on SEO at hundreds of events across the globe for organizations such as O’Reilly/TechWeb, the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), PubCon, ECMOD, IQPC and IIR. Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer’s Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, and Google, I Suggest….
