Media Praise for The Art of SEO book:
“This book should be considered a ‘bible’ on SEO because I cannot think of any other topic that has been left out. I have already used this book for two websites my company has developed and improved its search results by at least 10-20%. ”
— Frank Stepanski, Amazon.com
“Of all the books on SEO I’ve seen this year, this one is most likely to wear out from frequent use as you return to it again and again for practical advice.”
— Chris Sherman, Search Engine Land
“It’s the SEO title that will best help you jump in feet first and understand what you need to know from the start.”
— Todd R. Weiss, ComputerWorld
“If you want a single manual to cover everything currently worth knowing about search engine optimization (SEO) and the search marketing industry, then this is the book for you.”
— Angela Wheatcroft MBCS, BCS
“Indeed, in my opinion, this is one of the most valuable characteristic of the book: it explains the algorithms implemented by people who write the search engines themselves.”
— Mario Fusco, JUG Lugano Book Reviews
“A readable and accessible book that will allow any reader to enhance the effective of their web sites and content. It is highly recommended for writers, web designers, developers and marketing professionals who want use the web effectively, and for the proper reasons. It is most certainly not a spammer’s bible. ”
— Martin P. Wilson, suite101.com
More Media Praise
“Written by some of the top minds in SEO!”
—Danny Sullivan, Editor-In-Chief, SearchEngineLand.com & Producer, SMX: Search Marketing Expo
“Roll up your sleeves, buckle your seat belt, and take your foot off the brake. You are about to go on a journey from the very basics to the very high-end, enterprise level, and then into the future of the art of SEO. These four authors have been involved in Internet marketing from the very start and have hands- on experience. These are not pundits in search of an audience but practitio- ners who have actually done the work, know how it’s done, and have the scars to prove it. This is a dynamite primer for the beginner and a valued resource for the expert. Clear, concise, and to the point, it may not make you laugh or make you cry, but it will make you smart and make you successful.”
—JIM STERNE, PRODUCER OF THE EMETRICS MARKETING OPTIMIZATION SUMMIT (WWW.EMETRICS.ORG) AND CHAIRMAN OF THE WEB ANALYTICS ASSOCIATION (WWW.WEBANALYTICSASSOCIATION.ORG)
“In your hands is a definitive collection of SEO knowledge from four leading practitioners of the art. This book is required reading for my company, and we’re also recommending it to our clients.”
—ADAM AUDETTE, PRESIDENT, AUDETTEMEDIA, INC., AND LEAD SEO FOR ZAPPOS.COM
“The Art of SEO will give you the opportunity to learn from all the people who taught me what I know today. Whether you are a beginner or a seasoned vet- eran, this is the most informative resource on the search marketing industry. An extremely important read for the ever-growing and fast-paced online mar- keting world.”
—TONY ADAM, SEO PROGRAM MANAGER AT YAHOO!
“If you have a business online, you should be looking for ways to develop traf- fic from search engines. That being the goal, your next stop should be a quiet corner, a tea or coffee, and a fresh copy of The Art of SEO. Seriously, this book can shave years off the learning curve for anyone thinking of delving into the world of search marketing. The Art of SEO walks you through the most impor- tant steps in planning and executing a top-flight program. Easy to understand and well written, this book walks you through everything you need to under- stand to be successful with your own SEO campaigns. The authors of this book are trusted individuals whose repeated, proven success working with SEO marks them as leaders in the field. Read now, prosper now.”
—DUANE FORRESTER, AUTHOR OF HOW TO MAKE MONEY WITH YOUR BLOG, SENIOR PROGRAM MANAGER (SEO), AND MICROSOFT SEMPO (SEARCH ENGINE MARKETING PROFESSIONAL ORGANIZATION) BOARD MEMBER
“In an increasingly search-driven world, where the majority of all search engine traffic is driven by natural listings, implementing an effective SEO pro- gram is critical for leading brands. The Art of SEO is essential reading for adver- tisers who want to understand effective SEO strategy and execution to drive consumer engagement and response. This book will help advertisers win through SEO.”
—NICK BEIL, CHIEF EXECUTIVE OFFICER, PERFORMICS
“The Art of War isn’t about Chinese pottery, and The Art of SEO isn’t a paint-by- numbers kit. This 500-page book is a comprehensive guide to search engine optimization strategies and tactics written by four SEO experts: Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. The chapters on key- word research, developing an SEO-friendly website, creating link-worthy content and link marketing, and tracking results and measuring success are must-reads for anyone interested in mastering search engine optimization.”
—GREG JARBOE, PRESIDENT OF SEO-PR, AND AUTHOR OF YOUTUBE AND VIDEO MARKETING: AN HOUR A DAY
“In The Art of SEO, industry luminaries Stephan Spencer, Rand Fishkin, Eric Enge, and Jessie Stricchiola successfully translate their deep collective knowl- edge into a straightforward and engaging guide covering it all—fundamentals, advanced techniques, management strategies, and an array of useful tools and tips. It’s required reading for anyone looking to maximize search engine traffic to their site.”
—MARK KAUFMAN, ASSOCIATE VICE PRESIDENT, CNET FINDABILITY, CBS INTERACTIVE
“Collectively, Rand, Eric, Jessie, and Stephan know more about SEO than any- one else on the planet. You want to master SEO? Listen to this dream team!”
—AVINASH KAUSHIK, AUTHOR OF WEB ANALYTICS 2.0 AND WEB ANALYTICS: AN HOUR A DAY
“Watching a movie with my 16-year-old, we saw a detective in a library searching through Microfiche! (My daughter had no clue.) This was a sharp reminder of how far search has come in such a short period. No book has yet been written that so completely educates web marketers on this critical and rapidly advancing tool.”
—CHRIS BAGGOTT, CO-FOUNDER AND CEO, COMPENDIUM SOFTWARE, CO- FOUNDER, EXACTTARGET
“You may know enough about search engine optimization to be dangerous, but The Art of SEO will make you formidable.”
—CHRIS PIRILLO, INTERNET ENTREPRENEUR, CHRIS.PIRILLO.COM
“This is a valuable and comprehensive treatment of fundamental and complex SEO topics. The authors intelligently cover an impressive array of diverse tac- tics and essential skills that range from practical to strategic. A section on test- ing provides process examples for research and analysis, an often-ignored requirement in an industry where the target is always moving. The Art of SEO is the kind of book that ends up highlighted, dog-eared, and coffee-stained.”
—ALEX BENNERT, CHIEF SEARCH STRATEGIST, WALL STREET JOURNAL
“The Art of SEO is the perfect complement to the science of conversion optimi- zation. This book is a must-read volume by four highly regarded industry veterans.”
—BRYAN EISENBERG, NEW YORK TIMES BEST-SELLING AUTHOR OF CALL TO ACTION AND ALWAYS BE TESTING
“This book covers everything an SEO needs to know. Not only a great introduc- tion to the field, The Art of SEO encompasses the most current and most advanced strategies and tactics to deliver measurable results. Perhaps of even greater value, the reader is sure to glean insights into launching highly profit- able SEO campaigns today and well into the future.”
—RICHARD ZWICKY, FOUNDER AND PRESIDENT, ENQUISITE
“Businesses online face unprecedented competition for the time and dollars of consumers. The authors have captured their deep knowledge of patterns and best practices in search, and made it accessible to anyone with a stake in driv- ing traffic and bottom-line results. This book is packed with information, yet still an easy read. It will take the mystery out of search engine marketing and empower you to build a successful business online.”
—JEREMIAH ANDRICK, ONLINE CUSTOMER ACQUISITION MANAGER, LOGITECH, AND FORMER PROGRAM MANAGER FOR MICROSOFT BING
“An essential guide to best practices and cutting-edge tactics that belongs on the desk of all search marketing professionals.”
—CHRIS SHERMAN, EXECUTIVE EDITOR, SEARCH ENGINE LAND
“The Art of SEO is really about the science of SEO. This detailed and practical guide to SEO mastery, from a panel of all-star practitioners, will give you the edge. Get it before your competitors do!”
—TIM ASH, CEO OF SITETUNERS.COM, AND AUTHOR OF THE BEST-SELLING
LANDING PAGE OPTIMIZATION: THE DEFINITIVE GUIDE TO TESTING AND TUNING FOR CONVERSIONS
“There are no better names in the search marketing industry to write a book on the art of SEO than these four authors. Each author has gems of knowl- edge to share individually, and all of them teaming up to create a single book is like discovering a treasure.”
—BARRY SCHWARTZ, NEWS EDITOR, SEARCH ENGINE LAND, AND EDITOR, SEARCH ENGINE ROUNDTABLE
“I’ve known and followed the authors for years, each a bona fide expert in their own right. Their collective wisdom in one book is truly a gift to the industry. This has to be the #1’must-read’ SEO book ever written.”
—ERIC WARD, A.K.A. LINK MOSES
“This book dashed any thought I had of writing my own SEO book. The funny thing is, I am ecstatic because it is everything I could have hoped for—and more—for anyone interested in SEO. First, it was written by a veritable dream team of SEOs who are known as the best in class, and second, it is jam-packed with not just the golden rules of SEO but also some great tips and techniques that are sure to make this a desk-side reference for everyone.”
—ROSS DUNN, CEO/FOUNDER, STEPFORTH WEB MARKETING, INC.
“The Art of SEO is a masterpiece in search engine optimization techniques. Whether you’re technical or creative, whether a coder, a designer, a copy- writer, or a PR professional, you need this book.”
—ANDY BEAL, CO-AUTHOR OF RADICALLY TRANSPARENT, FOUNDER OF TRACKUR, AND FOUNDER OF MARKETING PILGRIM
“The utmost compliments go to the team that pulled together The Art of SEO. As a professional educator, I can attest to the extreme difficulty of making SEO understandable and interesting. This is a must-read for every entrepreneur, marketer, and Internet professional to understand the fundamentals and importance of SEO to their business.”
—AARON KAHLOW, FOUNDER, ONLINE MARKETING SUMMIT
“The Art of SEO moves deftly from the search engine basics to the latest in cutting-edge tactics. The authors have distilled the breathtaking complexity of search ranking factors and SEO workflow into immediately usable informa- tion for practitioners. Until now, there has been no single definitive guide to recommend to newcomers in the field. Finally, it’s here.”
—ANDREW GOODMAN, FOUNDER AND PRINCIPAL, PAGE ZERO MEDIA
“As a co-author of a book people refer to as the ’Bible of Search Marketing,’ you might think that I wouldn’t recommend other search books. Not so. But I recommend only excellent search books written by outstanding search experts. The Art of SEO easily clears that high standard and is a must-read for anyone serious about organic search success.”
—MIKE MORAN, CO-AUTHOR OF SEARCH ENGINE MARKETING, INC., AND AUTHOR OF DO IT WRONG QUICKLY
“More than just a ‘how to do SEO’ book, The Art of SEO gives even the uniniti- ated a sense of the overall search industry, its technological importance, and an insider’s view of how to strategically leverage search for marketing success. That being said, this is not a fluffy marketing book—it’s a practical, tactical manual that should be required reading for anyone responsible for their com- pany’s web reputation. I was particularly impressed at how the book helps readers think more about valuing and leveraging a wide range of business assets that companies have already invested in and probably don’t even real- ize it—and how to fully empower these assets to drive engagement and ulti- mately revenue. There’s a reason why SEO remains a top priority for today’s most successful companies.”
—DANA TODD, CMO OF NEWSFORCE, AND PAST CHAIRPERSON OF SEMPO (SEARCH ENGINE MARKETING PROFESSIONAL ORGANIZATION)
“The Art of SEO provides the nuts and bolts of SEO and beyond. This book gives you the tools you need to grok and apply a wide range of strategies immediately—giving you the plans to build, and to remodel when necessary—and it assists with hammering and painting, too. SEO is more than just keywords, copy, and layout. The authors deftly guide you through the constantly evolving search engine landscape, in all its aspects. Does SEO permeate throughout everything you publish online? It should. Make each page, each word, each link count. It doesn’t matter whether your site is for lead generation, sales, or reputation building. Every web master or marke- teer needs a copy of this book on the shelf—or a stack of them to distribute to their team.”
—KELLY GOTO, FOUNDER AND CEO, GOTOMEDIA
“Written by in-the-trenches practitioners, The Art of SEO is a well-written step- by-step guide providing sensible and practical advice on how to implement a successful SEO program. The authors have created a readable and straightfor- ward guide filled with concise and easily adopted strategies and tactics any online business can use. I now have a great resource to recommend when people ask, ‘Know any good books on SEO?’”
—DEBRA MASTALER, PRESIDENT, ALLIANCE-LINK AND THE LINK SPIEL BLOG
“An amazingly well-researched, comprehensive, and authoritative guide to SEO from some of the most well-respected experts in the industry…highly recommended for anyone involved in online marketing.”
—BEN JESSON, CEO AND CO-FOUNDER OF CONVERSION RATE EXPERTS
“In The Art of SEO, Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola have taken on the daunting task of compiling a comprehensive, step-by-step walk-through of what it takes to rank well on search. They go well beyond the usual tactical aspects, addressing fundamental challenges like understanding user intent, integrating an SEO culture within your organiza- tion, properly measuring success, and managing an SEO project. This is a deep, deep dive into the world of organic optimization, and you couldn’t ask for better guides than Spencer, Fishkin, Enge, and Stricchiola. Clear a place on your desk, because this is going to be your SEO bible.”
—GORD HOTCHKISS, PRESIDENT, ENQUIRO SEARCH SOLUTIONS
“The Art of SEO will delight and inform the next generation of skilled SEO prac- titioners. The author lineup is the search industry equivalent of the classic musical supergroup—think the Crosby, Stills, Nash, Young of search.”
—DAVID SZETELA, FOUNDER AND CEO, CLIX MARKETING
“The disciplined and scientific practice of natural search engine optimization is critical to brand awareness and new customer acquisition. The Art of SEO has transformed what has historically been a misunderstood and mystical market- ing strategy into an easy-to-comprehend, actionable guide to understanding and navigating the inner and outer workings of SEO.”
—SETH BESMERTNIK, CEO AND CO-FOUNDER, CONDUCTOR
“If you do a search in Google for ‘search engine optimization,’ ‘SEO,’ or any similar term, you will find countless outdated articles that promote practices that are not very useful these days—website submissions, link exchanges, altering meta keyword tags, etc.
“These seemingly useful tactics do very little for the ultimate goal of an effective SEO campaign—to drive meaningful traffic. Because search engines have changed significantly in the last 10 years, many of these practices are no longer necessary, while some, like massive link exchanges, are actually considered search engine ‘spam.’ If these are what you are expecting from The Art of SEO, you will be positively disappointed. Sure, this book is about everything you will ever need to know about SEO now and in the near future, but after my personal technical review of all its merits, I can guarantee you that I couldn’t find a single piece of nonsensical advice. If you only want one book, get this one. You can start from zero and become a SEO master in record time.”
—HAMLET BATISTA, PRESIDENT AND CEO, RANKSENSE
“In The Art of SEO, these four industry leaders have left no stone unturned in their quest to deliver one of the ultimate resources on search engine optimiza- tion that has ever been published.”
—CHRIS WINFIELD, PRESIDENT AND CO-FOUNDER, 10E20
“DO NOT BUY THIS BOOK. Please. I beg of you. If you compete with us or any of our clients, do not buy this book. It’s become our go-to source for any- thing—and everything—we need to know about successful search engine optimization.”
—AMY AFRICA, CEO, EIGHT BY EIGHT
“The Art of SEO is an extraordinary book chock-full of the most current wisdom on the constantly changing world of search. This is the one resource you need to help you build a strong foundation for success with SEO.”
—DANA VANDEN HEUVEL, FOUNDER AND CHIEF THOUGHT LEADER AT MARKETINGSAVANT
“There are no better guides through the world of SEO—the combined experi- ence of these authors is unparalleled. I can’t recommend highly enough that you buy this book.”
—WILL CRITCHLOW, CO-FOUNDER, DISTILLED
“Regardless of whether you’re a beginner or an expert search marketer, The Art of SEO delivers! From keyword research and search analytics to SEO tools and more!”
—KEN JURINA, PRESIDENT AND CEO, EPIAR
“Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm.”
—SARA HOLOUBEK, CONSULTANT AND COLUMNIST, AND SEMPO PRESIDENT THROUGH APRIL 2010
“This must-have book by industry heavyweights is a milestone. The material is convincing and compelling. Most important of all, the ideas make powerful strategies for successfully marketing sites online.”
—DISA JOHNSON, CEO, SEARCHRETURN
“Finally, a guide to the perplexing world of SEO by some of its most accom- plished practitioners. The Art of SEO has become my bible of search. Full of clear examples, cutting-edge research, and smart marketing strategies, this is a fun read that can help get your site the search ranking it deserves.”
—HOWIE JACOBSON, AUTHOR OF ADWORDS FOR DUMMIES
“Fantastic read! This is a must-read for anyone in our industry. This book is a veritable textbook, and almost certainly will become part of any curriculum on the subject.”
—JEFF QUIPP, CEO, SEARCH ENGINE PEOPLE
“There is an art (and science) to search engine optimization. It’s not always easy, it’s not always obvious, and the results depend a lot on what the major search engines are tinkering with under their own hoods. Thankfully, there is a book like The Art of SEO to shine a light, give you some clues, and help you get ahead of your competitors.”
—MITCH JOEL, PRESIDENT OF TWIST IMAGE, AND AUTHOR OF SIX PIXELS OF SEPARATION
“Search engine optimization continues to evolve in exciting ways. This book provides one of the most comprehensive guides to planning and executing a full SEO strategy for any website. It will be an important reference for SEO professionals, business owners, and anyone who wants to succeed in the SEO field.”
—KHALID SALEH, PRESIDENT, INVESP
“Presenting the inner mechanics of search engine optimization is a daunting task, and this book has accomplished it with flair. The book reveals the closely guarded secrets of optimizing websites in a straightforward, easy-to-under- stand format. If you ever wanted to unravel the mysteries of the most enig- matic discipline on the Internet, this is the book you want as your guide. This book is so comprehensive and well written, it just might put me out of a job.”
—CHRISTINE CHURCHILL, PRESIDENT, KEYRELEVANCE
“Search is becoming increasingly important for marketers to understand. Busi- nesses that don’t include organic search as a core component to their market- ing efforts risk being left behind as their competitors and their customers move forward. This book covers a lot of ground—it’s full of stats, advice, and tools to equip marketers in their organic search efforts.”
—VANESSA FOX, AUTHOR OF MARKETING IN THE AGE OF GOOGLE
“This book has it all—SEO tactics, history, and articles to back up their writing (which are great for forwarding via email), combined with how to create and execute an SEO program. It’s the ultimate reference guide for any SEO.”
—JESSICA BOWMAN, SEOINHOUSE.COM
