Eric
This post contains a wide ranging set of worldwide market share data, broken down by country and region that we were not able to include in the book due to size constraints (but if you are into stats, this is awesome stuff!). What you will see is that Google is the dominant search engine in most countries, but not all of them. The following data is courtesy of Nielsen Online for January 2009:
United States
| Brand or Channel |
Total Web Page Views (000) |
| Share of Page Views
|
| Google Search |
10,933,268 |
|
| Yahoo! Search |
2,840,176 |
14% |
| Google Image Search |
2,582,247 |
13% |
| MSN/Windows Live Search |
1,326,790 |
7% |
| AOL Search |
687,976 |
3% |
| Ask.com |
308,881 |
2% |
| My Web Search |
124,513 |
1% |
| Infospace Web Search |
112,980 |
1% |
| alot |
105,897 |
1% |
| Google Product Search |
94,369 |
0.5% |
Australia
| Brand or Channel |
Total Web Page Views (000) |
| Share of Page Views
|
| Google Search |
788,240 |
72% |
| Google Image Search |
206,221 |
19% |
| NineMSN Search |
26,240 |
2% |
| Whereis |
20,500 |
2% |
| Yahoo!7 Search |
20,160 |
2% |
| Ask.com |
5,390 |
0.5% |
| AltaVista |
1,963 |
0.2% |
| ReachLocal |
1,795 |
0.2% |
| Microsoft Search |
1,639 |
0.1% |
| My Web Search |
1,420 |
0.1% |
Brazil
| Brand or Channel |
Total Web Page Views (000) |
| Share of Page Views
|
| Google Search |
1,611,706 |
74% |
| Google Image Search |
387,564 |
18% |
| Yahoo! Search |
40,184 |
2% |
| UOL Busca |
39,942 |
2% |
| MSN/Windows Live Search |
29,216 |
1% |
| Terra Buscador |
14,700 |
1% |
| Globo Busca |
6,661 |
0.3% |
| iG Busca/ Search |
5,465 |
0.3% |
| Ask.com |
4,286 |
0.2% |
| Snap.com |
3,453 |
0.2% |
France
| Brand or Channel |
Total Web Page Views (000) |
| Share of Page Views
|
| Google Search |
4,375,308 |
78% |
| Google Image Search |
530,972 |
9% |
| Yahoo! Search |
157,963 |
3% |
| MSN/Windows Live Search |
130,651 |
2% |
| Voila Search |
82,987 |
1% |
| AOL Search |
70,077 |
1% |
| Lo.st |
64,419 |
1% |
| Ask.com |
20,710 |
0.4% |
| Free Search |
17,161 |
0.3% |
| Clickheresearch |
8,009 |
0.1% |
Germany (Home Searches Only)
| Brand or Channel |
Total Web Page Views (000) |
| Share of Page Views
|
| Google Search |
2,468,302 |
75% |
| Google Image Search |
405,886 |
12% |
| Yahoo! Search |
49,537 |
2% |
| T-Online Suche |
49,104 |
1% |
| MSN/Windows Live Search |
39,063 |
1% |
| AOL Search |
30,862 |
1% |
| Ask.com |
18,346 |
1% |
| Google Product Search |
14,290 |
0.4% |
| Web.de Suche |
14,168 |
0.4% |
| Multisearch |
11,922 |
0.4% |
Italy
| Brand or Channel |
Total Web Page Views (000) |
| Share of Page Views
|
| Google Search |
2,256,446 |
73% |
| Google Image Search |
396,816 |
13% |
| Virgilio Ricerca |
98,061 |
3% |
| Libero Ricerca |
59,210 |
2% |
| Yahoo! Search |
55,186 |
2% |
| MSN/Windows Live Search |
51,631 |
2% |
| Interfree |
23,683 |
1% |
| Ask.com |
15,670 |
1% |
| Trovit |
6,670 |
0.2% |
| Dada Guide |
6,592 |
0.2% |
Japan
| Brand or Channel |
Total Web Page Views (000) |
| Share of Page Views
|
| Yahoo! Search |
3,293,385 |
45% |
| Google Search |
3,175,201 |
43% |
| MSN/Windows Live Search |
167,888 |
2% |
| goo Web Search |
122,083 |
2% |
| BIGLOBE Search |
119,503 |
2% |
| Infoseek Search |
65,676 |
1% |
| JWord |
65,484 |
1% |
| @nifty@Search |
64,825 |
1% |
| OCN Search |
63,984 |
1% |
| Yahoo! Category |
37,591 |
1% |
Spain
| Brand or Channel |
Total Web Page Views (000) |
| Share of Page Views
|
| Google Search |
3,212,818 |
85% |
| Google Image Search |
292,762 |
8% |
| Yahoo! Search |
56,625 |
2% |
| MSN/Windows Live Search |
49,513 |
1% |
| Directorio Warez |
11,865 |
0.3% |
| Ask.com |
11,173 |
0.3% |
| EcoSearch |
10,001 |
0.3% |
| Trovit |
8,778 |
0.2% |
| Nomasnumeros900.com |
4,983 |
0.1% |
| Blackle |
4,941 |
0.1% |
| Terra Buscador |
4,423 |
0.1% |
Switzerland
| Brand or Channel |
Total Web Page Views (000) |
| Share of Page Views
|
| Google Search |
240,878 |
74% |
| Google Image Search |
59,808 |
18% |
| MSN/Windows Live Search |
6,424 |
2% |
| Bluewin search |
5,387 |
2% |
| Yahoo! Search |
4,078 |
1% |
| Microsoft Search |
370 |
0.1% |
| Ask.com |
332 |
0.1% |
| Mister Wong |
184 |
0.1% |
United Kingdom
| Brand or Channel |
Total Web Page Views (000) |
| Share of Page Views
|
| Google Search |
3,927,680 |
72% |
| Google Image Search |
596,210 |
11% |
| Yahoo! Search |
269,882 |
5% |
| MSN/Windows Live Search |
152,612 |
3% |
| AOL Search |
105,126 |
2% |
| Ask.com |
74,011 |
1% |
| alot |
54,629 |
1% |
| My Web Search |
31,224 |
1% |
| Google Product Search |
18,349 |
0.3% |
| BBC Search |
15,450 |
0.3% |
Note that in all the above countries, except Japan, Google is the dominant search engine. In Japan, Yahoo! is actually just slightly ahead of Google. Here is a more regional look at the data, as provided by comScore:
| Worldwide |
Searches (MM) |
Share of Searches |
| Total Internet |
89,708 |
100.0 |
| Google Sites |
55,638 |
62.0 |
| Yahoo! Sites |
8,389 |
9.4 |
| Baidu.com Inc. |
7,963 |
8.9 |
| Microsoft Sites |
2,403 |
2.7 |
| NHN Corporation |
1,892 |
2.1 |
| North America |
Searches (MM) |
Share of Searches |
| Total Internet |
21,588 |
100.0 |
| Google Sites |
13,448 |
62.3 |
| Yahoo! Sites |
2,832 |
13.1 |
| Microsoft Sites |
1,262 |
5.8 |
| AOL LLC |
764 |
3.5 |
| Ask Network |
670 |
3.1 |
| Latin America |
Searches (MM) |
Share of Searches |
| Total Internet |
6,686 |
100.0 |
| Google Sites |
5,960 |
89.1 |
| Microsoft Sites |
149 |
2.2 |
| Yahoo! Sites |
139 |
2.1 |
| FACEBOOK.COM |
91 |
1.4 |
| Ask Network |
52 |
0.8 |
| Europe |
Searches (MM) |
Share of Searches |
| Total Internet |
27,666 |
100.0 |
| Google Sites |
21,888 |
79.1 |
| Yandex |
989 |
3.6 |
| eBay |
674 |
2.4 |
| Yahoo! Sites |
491 |
1.8 |
| Microsoft Sites |
454 |
1.6 |
| Asia Pacific |
Searches (MM) |
Share of Searches |
| Total Internet |
29,642 |
100.0 |
| Google Sites |
10,703 |
36.1 |
| Baidu.com Inc. |
7,950 |
26.8 |
| Yahoo! Sites |
4,776 |
16.1 |
| NHN Corporation |
1,883 |
6.4 |
| Alibaba.com Corporation |
1,114 |
3.8 |
| Middle East-Africa |
Searches (MM) |
Share of Searches |
| Total Internet |
4,443 |
100.0 |
| Google Sites |
3,912 |
88.0 |
| Yahoo! Sites |
191 |
4.3 |
| |
118 |
2.7 |
| Microsoft Sites |
90 |
2.0 |
| Ask Network |
43 |
1.0 |
According to this data, Google is receiving 62% of all searches performed worldwide. In addition, Google is the market share leader in every regional market. Most notable though, is the Asia Pacific region, where Google holds a relatively slim 36.1% to 26.8% lead over Baidu, the largest search engine in China. This is the only regional market in which Google has less than 60% market share, and it also happens to be the largest market for search in the world (in terms of total searches performed), let alone long term potential search volume.
Here is some more specific data on countries where other search engines are the major players:
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Not sure if it’s just my browser, but a few of the items in the table seem to have dropped off – eg the Google Search total from the USA, and whatever the 4th item is in the Middle East – Asia section near the bottom. You may want to check this.
Matt
Did you meant seriously Czechoslovakia?